Privacy Policy

The data controller responsible for your personal data is:

Artemis Labs Pte. Ltd.
9 Raffles Place, #29-05
Republic Plaza
Singapore 048619
success@wprank.io

We collect the following categories of personal data, depending on how you interact with us:

a) Information you provide directly

• Identity and contact data: your name and email address, collected when you purchase a licence or contact us for support.
• Purchase data: records of transactions, including the plan purchased, date, and amount. Full payment card details are processed exclusively by our payment processor and are not stored by us.
• Support communications: any information you provide when you contact us by email, including the content of your messages and any attachments.

b) Information collected automatically

• Usage and technical data: your IP address, browser type and version, operating system, referring URLs, pages visited on our website, and the dates and times of your visits.
• Cookie data: information collected through cookies and similar tracking technologies, as described in Section 8 below.

c) Plugin usage data

• When the WP Rank plugin is active on your WordPress site, it communicates with our servers and third-party services to validate your licence and perform its functions. This may involve transmitting your WordPress site’s domain name, your licence key, and the content of keyword queries and article generation requests (which are processed by third-party AI providers).
• We do not access, collect, or store the content of articles generated through the plugin once they are published to your WordPress site. Content generated remains under your control on your own server.

We collect personal data through the following means:

• Directly from you when you make a purchase or contact us.
• Automatically through our website using cookies, server logs, and analytics tools.
• From our payment processor when a transaction is completed.
• From the WP Rank plugin when it communicates with our servers for licence validation or feature operation.

Where the GDPR applies, we rely on the following legal bases for processing your personal data:

• Contract: processing is necessary to fulfil our contract with you, including delivering your licence, providing support, and processing your payment.
• Legitimate interests: we process certain technical and usage data to maintain the security and performance of our website and software, prevent fraud, and improve our products, where these interests are not overridden by your rights.
• Legal obligation: we may process personal data where required to comply with applicable law, such as maintaining financial records.
• Consent: where we rely on consent (for example, for marketing communications or non-essential cookies), you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

We use the personal data we collect to:

• Process and fulfil your licence purchase and deliver the Software.
• Manage your account and authenticate your licence.
• Respond to your enquiries and provide customer support.
• Send you transactional communications, such as purchase receipts, licence delivery emails, and important service notices.
• Send you product updates, new feature announcements, or promotional communications about WP Rank, where you have consented or where permitted by applicable law. You may opt out at any time.
• Detect, investigate, and prevent fraud, abuse, and security incidents.
• Analyse website traffic and usage patterns to improve our website and the Software.
• Comply with applicable legal and regulatory obligations, including tax and financial record-keeping.

We do not sell your personal data. We may share your data with third parties only in the following circumstances:

a) Service providers and processors

We engage trusted third-party companies to help us operate and deliver the Service. These include:

• Payment processors to handle purchase transactions securely. They receive billing information necessary to complete the transaction.
• AI model providers to process keyword queries and generate article content. Queries sent to these providers may include keyword terms and contextual information about your target topic.
• Search data providers to retrieve SERP data for keyword analysis and content research.
• Analytics providers to help us understand website traffic and user behaviour in aggregate.
• Email delivery providers to send transactional and marketing emails on our behalf.
• Cloud hosting providers for website and infrastructure hosting.

All service providers are required to process your personal data only on our instructions and in accordance with applicable data protection laws.

b) Legal requirements

We may disclose your personal data if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Artemis Labs, our users, or the public.

c) Business transfers

If Artemis Labs is involved in a merger, acquisition, restructuring, sale of assets, or insolvency proceeding, your personal data may be transferred to the relevant third party as part of that transaction. We will notify you of any such transfer and any material changes to this Privacy Policy.

Artemis Labs is based in Singapore. Our service providers may be located in other countries, including the United States, members of the European Economic Area, and other jurisdictions. When your personal data is transferred outside Singapore or outside the EEA, we take steps to ensure it receives an adequate level of protection, including by using contractual safeguards such as Standard Contractual Clauses (where required by GDPR) or by relying on adequacy decisions.

By using the Service, you acknowledge that your personal data may be transferred to, and processed in, countries other than your country of residence. We will always handle such transfers in compliance with applicable data protection laws.

Our website uses cookies and similar tracking technologies to enhance your experience and analyse how our site is used. Cookies are small text files stored on your device.

We use the following types of cookies:

• Strictly necessary cookies: required for the website to function properly. These cannot be disabled.
• Analytics cookies: help us understand how visitors interact with our website by collecting information in aggregate form. We use this data to improve the site.
• Marketing cookies: used to track visitors across websites and display relevant advertisements. These are only set with your consent.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. Where required by law, we will ask for your consent before placing non-essential cookies.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.

• Purchase and licence records are retained for at least 7 years to comply with Singapore accounting and tax obligations.
• Support communications are retained for up to 3 years after the last interaction, unless a longer retention period is required.
• Website analytics data is retained in aggregate form and may be held indefinitely. Data associated with identifiable individuals is retained for a maximum of 26 months (or as configured in our analytics provider).

When personal data is no longer required, we will delete or anonymise it in a secure manner.

Depending on your location, you may have the following rights with respect to your personal data:

Rights under the Singapore PDPA

• Access: you may request information about what personal data we hold about you and how we use it.
• Correction: you may request that we correct personal data about you that is inaccurate, incomplete, or misleading.
• Withdrawal of consent: where processing is based on consent, you may withdraw consent at any time, subject to legal and contractual restrictions.

Additional rights under the GDPR (applicable to individuals in the European Economic Area and United Kingdom)

• Erasure: you may request the deletion of your personal data in certain circumstances.
• Restriction: you may request that we restrict the processing of your personal data in certain circumstances.
• Data portability: you may request a copy of your personal data in a structured, machine-readable format where processing is based on consent or contract.
• Objection: you may object to processing based on legitimate interests, including for direct marketing purposes.
• Automated decision-making: you have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not currently make such decisions.

California residents (CCPA)

California residents have the right to know what personal information we collect, use, disclose, and sell; to request deletion of their personal information; to opt out of the sale of their personal information (we do not sell personal information); and to not be discriminated against for exercising these rights. To exercise these rights, please contact us as set out in Section 14.

To exercise any of your rights, please contact us at success@wprank.io. We will respond within the timeframe required by applicable law (generally 30 days under the PDPA and GDPR). We may need to verify your identity before actioning your request.

If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include encryption of data in transit (TLS/HTTPS), access controls, and regular review of our security practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a personal data breach that is likely to result in risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If you believe that a child under 18 has provided us with personal data, please contact us at success@wprank.io and we will take steps to delete such data promptly.

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the effective date at the top of this page and, where practicable, notify you by email. We encourage you to review this Privacy Policy periodically.

Your continued use of the Service after any updated Privacy Policy takes effect constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

Artemis Labs Pte. Ltd.
9 Raffles Place, #29-05
Republic Plaza
Singapore 048619
success@wprank.io

We will do our best to respond promptly and resolve any concerns you may have.